Embrace Natural Beauty with These Non-Toxic Makeup Brands

We've rounded up the best non-toxic makeup brands that will have you looking beautiful without harmful chemicals.

Non-Toxic Makeup Brands
Makeup lovers, have you ever checked your product labels for harmful chemicals? There are plenty of well-known beauty brands that contain chemicals that have been linked to cancer, hormone disruption, and allergies. While there is no denying that makeup can be a confidence boost, it’s important to use products that are safe for your skin and the environment. In recent years, natural cosmetics have gained traction, and there are now plenty of brands selling natural and organic makeup products. Here are some of the best non-toxic makeup brands for you to try.

Examples of Ingredients to Avoid in Conventional Makeup:

  1. Parabens: Often used as a preservative in cosmetics, parabens can disrupt hormone function and the endocrine system.
  2. Synthetic colors: These are derived from petroleum or coal tar sources, synthetic colors are suspected to be a human carcinogen and a skin irritant.
  3. Fragrance: The term "fragrance" or "parfum" on product labels can indicate the presence of up to 3000 separate ingredients, many toxic.
  4. Phthalates: Used in a large variety of products to increase the flexibility and softness of plastics.
  5. Triclosan: A synthetic antibacterial ingredient used in many personal care products, including toothpaste and hand soap. It is classified as a pesticide by the FDA and has been linked to hormone disruption and antibiotic resistance.

Best Non-Toxic Makeup Brands

In the following section, we'll delve into the specifics of some of the top non-toxic makeup brands that are revolutionizing the beauty industry.

1) Beautycounter

Beautycounter stands out as a leading champion in the realm of non-toxic cosmetics. With a committed stance towards transparency, Beautycounter formulates its products with rigorous safety standards. Here are some key features of this amazing brand:

  1. Transparency: Beautycounter is known for its 'Never List', a compilation of more than 2,800 ingredients they promise never to use including lead, formaldehyde, and parabens. In addition, every ingredient they use in their formulations is listed on their product packaging and/or their website
  2. Sustainable Packaging: Besides the safe ingredients, Beautycounter is also committed to the environment. Their product packaging is designed to be recyclable, with a clear aim to reduce single-use plastic in their packaging. They are continuously working on improvements in their packaging policies to move towards more sustainable solutions.
  3. Leaping Bunny Certified: Beautycounter proudly holds Leaping Bunny Certification, a globally recognized gold-standard for cruelty-free cosmetics. This assures consumers that no animal tests were used in the development of any product carrying the Leaping Bunny logo.
  4. Science Advisory Council: Beautycounter has formed a Science Advisory Council, which comprises leading experts in the fields of chemistry, health, and sustainability. This council guides the company in its quest to make the highest quality, safest products possible. transparency.
  5. Variety: From skincare to makeup, Beautycounter offers a wide range of products ensuring there's something for everyone.
  6. Advocacy: Beautycounter is not just about selling cosmetics; they're actively lobbying for stricter guidelines and regulatory laws for the beauty industry.
Our favorite products include the Skin Twin Featherlight Foundation and Skin Twin Creamy Concealer.

2) RMS Beauty

RMS Beauty is another reputable brand that is completely transparent about its ingredients. This brand has taken the beauty world by storm with its commitment to non-toxic and organic products. Below are a few reasons why RMS Beauty stands out:

  1. Safe Ingredients: RMS Beauty prides itself on using raw, certified organic, food grade, wildcrafted and naturally derived ingredients.
  2. No Harmful Ingredients: In an industry rife with products loaded with parabens, gluten, synthetic fragrances, GMOs, sulfates, phthalates, and talc, RMS Beauty stands tall with its commitment to pure, natural makeup. It promises to never use any of these harmful ingredients in its formulations, prioritizing the health of its users and the environment.
  3. Full Ingredient Disclosure: RMS Beauty is fully transparent about its ingredient sourcing and usage. They openly share the full list of ingredients used in each product on their website and product packaging.
  4. Inclusivity: RMS Beauty offers a diverse range of shades for all skin tones, showcasing its commitment to inclusivity.
  5. Effectiveness: Despite the absence of toxic chemicals, the effectiveness and performance of RMS Beauty products are uncompromised.
  6. Eco-friendly Packaging: RMS Beauty is deeply committed to the environment, extending their eco-friendly practices beyond product formulation to include packaging. Many of their products come in recyclable glass containers and boxes made from post-consumer recycled paper.
Our favorite products include the Buriti Bronzer and Luminizer.

3) ILIA Beauty

ILIA Beauty is a standout brand in the clean beauty arena, blending botanicals with safe, lab-created ingredients to produce superior cosmetics. Here are some key factors that make ILIA Beauty a must-try:

  1. Clean Ingredients: Their products are free from harmful substances such as parabens, phthalates, and talc to name a few, aligning with their mission to provide safe and non-toxic makeup options for consumers.
  2. Performance-Driven: ILIA Beauty proves that makeup can be both clean and effective. Their cosmetics boast high performance, providing the color payoff, longevity, and luxurious feel associated with conventional makeup.
  3. Sustainable Practices: ILIA Beauty emphasizes sustainability, with many of their packaging components made from recycled materials. They also offer recycling programs for their products.
  4. Skincare Infused Makeup: One of the most distinguishing features of ILIA Beauty is their unique fusion of makeup with skincare benefits. Each product is thoughtfully designed to not only enhance the wearer's natural beauty but also to nourish and care for the skin.
  5. Commitment to Environmental Causes: In addition to their eco-friendly practices, ILIA Beauty is also financially committed to supporting environmental causes. They pledge to donate 1% of all sales from their Super Serum Skin Tint SPF 40 to environmental nonprofits.
  6. Leaping Bunny Certified: ILIA Beauty is proud to be Leaping Bunny Certified, ensuring their products and ingredients comply with the highest standard of cruelty-free certification in the cosmetics industry.
  7. Inclusive Shade Range: One of the brand's core beliefs is inclusivity, which is reflected in their extensive shade ranges designed to cater to all skin tones.
Our favorite products include the Multi-Stick and Super Serum Skin Tint SPF 40.

4) Kjaer Weis

Kjaer Weis, a renowned name in the clean beauty industry, is a Danish brand known for its high-quality, luxurious, and sustainable beauty products. The brand is acclaimed for seamlessly integrating non-toxic beauty with performance-driven, attention-grabbing color. Here's why Kjaer Weis deserves to be on your radar:

  1. Certified Organic: Kjaer Weis products are Certified Organic, which means they use only the highest quality, natural ingredients. The company uses Dioscorea Batatas as the secret ingredient in their formulation to create a "glow from within" look.
  2. Performance-Driven: Despite being organic, Kjaer Weis products don't compromise on performance. The brand's makeup is highly pigmented, long-lasting, and feels luxurious on the skin.
  3. Sustainable Packaging: A standout feature of Kjaer Weis is their commitment to sustainability, particularly evident in their unique packaging. The brand's sleek, silver compacts are designed to be refillable, reducing waste and promoting a more sustainable beauty routine.
  4. Cruelty-Free: Kjaer Weis is a Cruelty-Free brand, meaning none of their products are tested on animals. This shows their commitment to ethical beauty practices.
  5. Variety: Kjaer Weis offers a diverse array of products, from lip tints and eyeshadow to foundation and mascara, ensuring there's something for everyone.
  6. Inclusivity: The brand offers an inclusive shade range, catering to all skin tones. This is particularly evident in their foundation line, which features an impressive spectrum of shades.
Our favorite products include the Im-Possible Mascara and Lipstick in Blossoming.

5) Juice Beauty

Juice Beauty is a pioneer in the clean beauty space, celebrated for its innovative, organic skincare and makeup products. Let's explore some reasons why Juice Beauty is a brand worth considering:

  1. Natural and Organic Beauty: Juice Beauty utilizes certified organic ingredients to deliver healthy, effective beauty solutions. They source the highest quality ingredients, ensuring their products nourish your skin while providing the benefits of natural antioxidants.
  2. Free From Harmful Ingredients: Juice Beauty is dedicated to formulating their products without the inclusion of potentially harmful ingredients that can be problematic, especially for sensitive skin. For example, you won't find parabens, petroleum, pesticides, or propylene in their lineup.
  3. Clinically Validated Results: The efficacy of Juice Beauty products is validated by independent clinical studies. The brand is committed to proving that organic and natural products can deliver tangible results, rivaling traditional beauty products.
  4. Sustainability: Juice Beauty practices sustainable sourcing and uses solar power at their farm and headquarters. This commitment is reflected in their packaging, which is largely made from recyclable materials.
  5. Leaping Bunny Certified and PETA Compliant: The brand is Leaping Bunny Certified, ensuring that no animal testing is used in any phase of product development by the company, its laboratories, or suppliers. Furthermore, Juice Beauty complies with PETA's standards, demonstrating their dedication to ethical and cruelty-free beauty.
  6. Partnerships for a Cause: Juice Beauty is not only committed to clean beauty, but also takes a strong stand for health and environmental advocacy. They are proud partners with BCPP (Breast Cancer Prevention Partners). Juice Beauty also collaborates with EWG (Environmental Working Group).
Our favorite products include the Phytyo-Pigments Last Looks Cream Blush and the Phyto-Pigments Flawless Serum Foundation.

Frequently Asked Questions (FAQs)

Q1. What is clean beauty or clean makeup brands?

Clean Beauty refers to products that are mindfully created and produced without any proven or suspected toxic ingredients. These products include ingredients ethically sourced and are made with the health of our bodies and the environment in mind.

Q2. Are all the brands mentioned 100% organic makeup brands?

While all the brands mentioned prioritize the use of organic and natural ingredients, not all of them are entirely 100% organic. Some brands, like Kjaer Weis, are certified organic, which means a significant percentage of their ingredients are organic.

Q3. What does it mean when a brand is Leaping Bunny Certified?

Leaping Bunny Certification indicates that the brand, its laboratories, or suppliers do not conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products.

Q4. Are these clean beauty products as effective as conventional ones?

Yes, these brands are committed to proving that clean beauty products can deliver high-performance results. For instance, Juice Beauty's effectiveness is validated by independent clinical studies.

Q5. Why do clean beauty brands emphasize sustainable practices?

Clean beauty brands believe in the health of our bodies and the environment. Sustainable practices such as using recycled packaging and solar power contribute to reducing environmental impact.

Q6. Are these brands inclusive for all skin types and tones?

Yes, these brands aim to cater to all skin types and tones. For example, ILIA Beauty and Kjaer Weis offer inclusive shade ranges in their product lines.

Q7. Can I trust these brands with my sensitive skin?

Yes, these brands prioritize the use of natural and organic ingredients, making them suitable for sensitive skin types. However, it is always advisable to patch test a new product before using it on your entire face.

Q8. Is clean beauty more expensive than traditional beauty products?

Clean beauty products may be slightly more expensive due to the use of high-quality, ethically sourced ingredients. However, investing in clean beauty can also mean fewer skin irritants and long-term benefits for your skin's health.

Q9. How do I know if a brand is truly clean?

Look for certifications like USDA Organic or Leaping Bunny on the product packaging. You can also research the brand's ingredients and their sourcing practices. Lastly, read reviews from other customers to get a better understanding of the brand's values and transparency.

Q10. Can I find these brands in major retailers?

Yes, most of these clean beauty brands are available at major retailers like Sephora, Ulta, and Credo Beauty. They also have their own online stores. However, some smaller clean beauty brands may only be available through their website or select retailers. Overall, it is a growing market and more retailers are beginning to carry clean beauty products.

Q11. Are non-toxic makeup products made with essential oils?

Non-toxic makeup products often incorporate essential oils as part of their ingredient list. Essential oils can provide various benefits, such as hydrating the skin, offering natural fragrance, or delivering antioxidants. However, it's important to note that not all non-toxic makeup products contain essential oils, and their inclusion can vary widely from brand to brand and product to product. It's always recommended to check the ingredient list if you have specific preferences, sensitivities, or allergies.


While we can’t completely avoid exposure to all toxins, switching to non-toxic makeup brands in your beauty routine can help reduce our exposure to harmful chemicals. These natural makeup brands not only prioritize the safety of the ingredients used in their makeup but also work toward reducing their environmental impact. By supporting these brands, we can embrace our natural beauty without compromising our health or the environment. Whether you're a makeup artist or new to the makeup world, give these non-toxic makeup brands a try next time you’re shopping for beauty products. Your skin and the earth will thank you.